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Internet Tips for Consumers
Canadians are surfing the Internet in growing numbers -- for
information, communication, entertainment and shopping.
The World Wide Web offers a wide range of exciting opportunities.
But you should remember to take the same type of precautions as you
do when you shop and communicate in the off-line world. Before you
decide to enter personal information on a Web site, or make a
purchase online, here are a few tips to remember:
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Deal with companies you know by reputation or experience.
If you aren't familiar with the company, do your research. Find
out where they are based, and what their policies are on issues
such as privacy and security. Do not do business with a company
that doesn't list a physical address or telephone number on its
Web site.
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Look for a privacy policy. Be sure that you are comfortable
with how the company collects, protects and uses your personal
information before submitting any details. Responsible marketers
have an "opt-out" policy, which allows you to choose whether your
information is shared with third parties. Also look for the
opportunity to decline to receive any communication by e-mail.
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Make sure transactions are secure. Do not enter any
financial information if you see a broken-key or open padlock
symbol on your Internet browser. This means that the transaction
is not secure and could be intercepted by a third party. When the
key is complete or the padlock is locked, your browser is
indicating a secure transaction. Remember, unlike secure order
forms on a Web site, e-mail messages are not private. Do not send
confidential information by e-mail.
- Check for endorsement by an association or a quality assurance
program. There are several "seals of approval" for Web sites
that confirm the credibility of the company and the Web site. For
example, the Canadian Marketing Association member logo (below)
signifies a company that abides by the CMA Code of Ethics and
Standards of Practice, which includes a comprehensive privacy
policy and a section on responsible Internet marketing.
- Read the fine print before you buy. Make sure you
understand all contractual information presented online before
agreeing to purchase, including the policy on fulfillment,
returns, warranties, etc.
- Avoid spam (unsolicited e-mail marketing) by being careful
about disclosing your e-mail address both on and offline. Check a
company's privacy policy to find out whether your e-mail address
could be shared with other companies. CMA members will not send
you marketing e-mail without your permission and will give you the
option to decline to receive further e-mails at any time.
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Talk to your children about online activities. Instruct
them to keep their personal information private unless you say
it's ok. For more information on helping children protect their
privacy online, see
How To
Protect Kids Online.
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